ITU is the leading agency for ICTs to the United Nations. ITU allocates global radio spectrum and satellite orbits, develops the technical standards that ensure networks and technologies seamlessly interconnect. It creates standards such as IMT2020 (5G) and video codecs like H.264 (such as MP4). The existing source of news from ITU was delivered in a fragmented way for technology industry leaders and policymakers. There was not enough resources to implement a UX strategy. A new platform had to be developed with a holistic analysis of the multi-stakeholder techno-policy environment, design strategy and available technology.
The latest prototype has experienced up to a 200% increase in traffic since the initial in under a year. New member acquisitions are now acquired at unprecedented rates when compared to the legacy setup.
This WHO Initiative is part of the global epidemic diseases program and focuses on the non-communicable diseases sector. A solution was to be prototyped in time for the World Health Assembly which enhanced the program's effectiveness in communicating the initiative. The current setup could not allow for competitive UX practices. Standard investigative processes with strategic analysis, stakeholder research and iterative design was carried out which resulted in the prototyping a mixture of web, video animation and visual design solutions.
The final prototype enhanced brand value and communication effectiveness.
Initiative proposal to bring together ITU, WHO, FAO, UNESCO & UNICEF to build collaborative product development platform for below the poverty line ICT users. It was assessed that the solution needed to have a design experience strategy of showing the contrast of below the poverty line users of technology and an ultra-modern and futuristic looking brand communication.
The solution was informed through stakeholder and business investigation. This helped prototype an effective communication tactic.
Current AI systems are not very humanist and do not connect well with a user`s lives. I am trying to look at several years of investigation across psychology and pharmacology to develop a solution to this. I believe it may be possible to use color psychology and a theory of using programmed learning with Bayesian inference and reinforced learning in order to extrapolate some general laws behind patterns of human emotion. This can in turn be used to perceive and anticipate human mood in order to create powerful and organic AI experiences.
This specific area in design research strategy is cutting edge with the capability to disrupt existing mental models and redefining the digital experience. It also has the possibility to offer insight into what makes us human.
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Pet Box Company
The Pet Box Company was a successful commercial pet store with the desire to go digital and automate pet supply delivery. A holistic investigation using industry competitive research, digital strategy formulation and brand research was performed to gain greater insight. A powerful integrated app experience strategy was needed with the added competitive advantage of a UI which could personalize itself with user requirements. Demographic analysis was used to gain deeper insight into user attributes.
The final prototype was delivered to display an effective, cohesive experience strategy across digital and physical products. It enabled the business owners to move forward with their vision.
Hotel 24 is a multi location hotel business which had several years of financial leakage on its balance sheets and cash flow statements. Thorough investigation with financial modeling, ethnographic analysis in 6 languages and business strategy analysis, we uncovered valuable and actionable insight. A UX strategy was missing and the fragmented channels of customer acquisitions meant that efficiency in conversion rates were poor. A holistic digital strategy was prototyped across brand, marketing, web and service design.
Our strategy was the most advantageous in their RFP and was off handed to a development agency.
ITU is the leading agency for ICTs to the United Nations. ITU allocates global radio spectrum and satellite orbits, develops the technical standards that ensure networks and technologies seamlessly interconnect. It creates standards such as IMT2020 (5G) and video codecs like H.264 (such as MP4). The innovation division at ITU performs an intelligence service of National System of Innovation (NSI). This involved research into innovation policy and strategy at global systemic levels. I helped develop innovation measurement tools, innovation capability assessment and researched strategies to help create positive economic externalities through national innovation systems. This also involved developing technology and visual design solutions to aid communication effectiveness and impact while also aiding in strategic project management.
The innovation platform is now operational across several countries in East Europe and Africa. It has been incorporated into the agenda of many economic agents in public sector, academia and the private sector, effectively creating a powerful global innovation platform.
Saptarshi Masid (You can call me Sap if you want)
Generic illustrations from Dribble, stock images from Unsplash, Pexels or Shutterstock. Stacked page UI from Tyampus Codrops
Product Designer in User Experience & Interface DesignArt Direction & Business strategy alignment background